新南威尔士大学
QS #19UNSW Sydney 澳大利亚
公共关系与广告硕士 / 设计硕士
Master of Public Relations and Advertising / Master of Design
有申请问题？
顾问可协助核对背景、申请材料与办理流程。
项目概览
新南威尔士大学公共关系与广告硕士/设计硕士双学位课程，学生可在两至三年全日制学习中同时获得两个研究生学位。您将掌握战略传播技能与设计实践的独特结合，并深入了解媒体理论与设计研究的深层概念知识。
该双学位项目适合希望提升职业发展的广告或设计行业专业人士，也适合希望进入充满活力的快速演进行业的转行者。本项目毕业生将成为具备创造力、设计思维与创业精神的全面传播专业人士。
这个项目适合我吗？
双非 / 985 / 海本 · 按你的均分和背景测
学术要求
根据背景不同，提供两种入学路径：
2年制路径（A）
- 荣誉学士学位或研究生证书/文凭，专业为建筑、设计、景观建筑、室内与空间设计、工业设计等相关学科。
3年制路径（B）
- 相关学科（同上）学士学位；或
- 任何学科学士学位，且通过提交作品集评估。
作品集要求
- 所有申请者可能需提交设计作品集，包含：
- 10页A4数字作品集（含批判性反思文字）
- 不超过400字的个人陈述，说明对UNSW艺术与设计学院及该学位的兴趣
- 设计或媒体相关领域工作经验证明（雇主或客户书面证明）
- 两页简历（含两位推荐人联系方式）
换算参考：UNSW 的均分要求按官方入学分数换算器折算（UNSW 分 = 50 + (均分 − 及格线) × 50 ÷ (满分 − 及格线)）。若你所在学校满分 100、及格线 60，则 65% ≈ 72 分（本校百分制）。
语言要求可后补，先拿有条件录取
- 雅思 总分最低6.5分、各单项最低6.0分
- 托福 总分最低90.0分、阅读、听力和口语最低22.0分、写作最低23.0分
- PTE 总分最低64.0分、各单项最低54.0分
课程设置
Specialisations专业方向
- 公共关系与广告/设计APublic Relations and Advertising/Design A
- 公共关系与广告/设计BPublic Relations and Advertising/Design B
专业方向：Public Relations and Advertising/Design A · PR & Advertising Advanced Disciplinary Core核心课程18 学分
- 品牌文化Brand Cultures
- 传播学批判视角Critical Perspectives in Communication
专业方向：Public Relations and Advertising/Design A · PR & Advertising - Research Path指定选修
- 媒体研究项目Media Research Project
- 实践研究Research in Practice
专业方向：Public Relations and Advertising/Design A · Studio Areas of Practice Prescribed Electives指定选修12 学分
- 平面设计基础Graphic Design Foundations
- 混合工艺：新技术与传统技法Hybrid Crafting: New Technologies, Traditional Techniques
- 体验设计：展览与延伸Designing the Experience: Exhibitions and Beyond
- 数字美学Digital Aesthetics
- 城市介入：人、场所与文化语境Urban Intervention: People, Places and Cultural Contexts
- 平面设计与社会Graphic Design and Society
- 日常转型：未来的家居Transforming the Everyday: Domestic Futures
- 交互设计基础Interaction Design Foundations
- 3D 可视化工作室3D Visualisation Studio
- 以人为中心的用户体验方法Human-Centred User Experience Methods
- 用户界面平面设计Graphic Design for User Interfaces
- 材料思维Material Thinking
- 有形界面与交互式显示Tangible Interfaces and Interactive Displays
- 可穿戴与生物传感交互Wearable and Bio-Sensing Interactions
- 字体设计Typographic Design
- 商业环境中的参与式设计Participatory Design for Commercial Contexts
专业方向：Public Relations and Advertising/Design A · Design Core Courses核心课程36 学分
- 创造力与创业Creativity and Entrepreneurship
- 设计工作室项目1：方案Design Studio Project 1: Proposal
- 设计工作室项目2：最终设计Design Studio Project 2: Final Design
- 情境设计Designing in Context
- 设计批判方法Critical Approaches to Design
- 设计史与理论Histories and Theories for Design
专业方向：Public Relations and Advertising/Design A · PR & Advertising Prescribed Electives指定选修
- 研究生论文写作Postgraduate Thesis Writing
- 社交媒体活动策划Social Media Campaigning
- 理解数字文化Understanding Digital Cultures
- 专业媒体实践：数字新闻的创建、发布与推广Professional Media Practices: Creating, Publishing and Publicising Digital Journalism
- 名人、媒体与文化Celebrity, Media and Culture
- 组织沟通Organisational Communication
- 媒体关系Media Relations
- 诽谤法与媒体Defamation and the Media
- 公共关系理论与实践Public Relations Theory and Practice
- 法律与文化创意产业Law and the Culture Industries
- 审查、蔑视与媒体Censorship, Contempt and the Media
- 广告分析Advertising Analytics
- 活动管理与营销Events Management and Marketing
- 重构世界：环境与社会中的创造性及批判性范式转换Remaking Worlds: Creative & Critical Paradigm Shifts in Environment & Society
- 倡导、代表与实践Advocacy, Representation, Practice
- 新产品与服务开发New Product and Service Development
- 行业实习Industry Internship
- 媒体伦理与法律Media Ethics and Law
- 环境传播：文化与变革Environmental Communication: Culture and Transformation
- 新闻与特写写作News and Feature Writing
- 设计概念与沟通Design Concepts and Communication
- 从文本到演讲：找到你的声音From Text to Talk: Finding Your Voice
- 沟通策略Communication Strategies
- 广告理论与实践Advertising Theory and Practice
- 广告与创意Advertising and Creativity
- 实践研究Research in Practice
- 媒体写作Writing for Media
- 数字营销Digital Marketing
- 环境政策与参与Environmental Policy and Participation
- 人文学科学术写作Academic Writing for the Humanities
- 理解当代媒体Understanding Contemporary Media
- 利益相关者参与洞察Insights for Stakeholder Engagement
- 多平台与视听新闻Multiplatform and Audiovisual Journalism
专业方向：Public Relations and Advertising/Design B · PR & Advertising Foundation Core Course核心课程6 学分
- 实践研究Research in Practice
专业方向：Public Relations and Advertising/Design B · Design Core Courses核心课程48 学分
- 可持续未来的要务Imperatives for a Sustainable Future
- 设计工作室项目1：方案Design Studio Project 1: Proposal
- 设计概念与沟通Design Concepts and Communication
- 情境设计Designing in Context
- 设计工作室项目2：最终设计Design Studio Project 2: Final Design
- 创造力与创业Creativity and Entrepreneurship
- 设计史与理论Histories and Theories for Design
- 设计批判方法Critical Approaches to Design
专业方向：Public Relations and Advertising/Design B · PR & Advertising Prescribed Electives指定选修
- 诽谤法与媒体Defamation and the Media
- 组织沟通Organisational Communication
- 审查、蔑视与媒体Censorship, Contempt and the Media
- 媒体伦理与法律Media Ethics and Law
- 活动管理与营销Events Management and Marketing
- 专业媒体实践：数字新闻的创建、发布与推广Professional Media Practices: Creating, Publishing and Publicising Digital Journalism
- 研究生论文写作Postgraduate Thesis Writing
- 设计概念与沟通Design Concepts and Communication
- 法律与文化创意产业Law and the Culture Industries
- 沟通策略Communication Strategies
- 数字营销Digital Marketing
- 行业实习Industry Internship
- 媒体写作Writing for Media
- 从文本到演讲：找到你的声音From Text to Talk: Finding Your Voice
- 重构世界：环境与社会中的创造性及批判性范式转换Remaking Worlds: Creative & Critical Paradigm Shifts in Environment & Society
- 倡导、代表与实践Advocacy, Representation, Practice
- 新产品与服务开发New Product and Service Development
- 名人、媒体与文化Celebrity, Media and Culture
- 广告与创意Advertising and Creativity
- 理解当代媒体Understanding Contemporary Media
- 环境政策与参与Environmental Policy and Participation
- 媒体关系Media Relations
- 社交媒体活动策划Social Media Campaigning
- 利益相关者参与洞察Insights for Stakeholder Engagement
- 理解数字文化Understanding Digital Cultures
- 新闻与特写写作News and Feature Writing
- 多平台与视听新闻Multiplatform and Audiovisual Journalism
- 广告分析Advertising Analytics
- 公共关系理论与实践Public Relations Theory and Practice
- 环境传播：文化与变革Environmental Communication: Culture and Transformation
- 人文学科学术写作Academic Writing for the Humanities
- 广告理论与实践Advertising Theory and Practice
专业方向：Public Relations and Advertising/Design B · PR & Advertising Advanced Disciplinary Core核心课程18 学分
- 传播学批判视角Critical Perspectives in Communication
- 品牌文化Brand Cultures
专业方向：Public Relations and Advertising/Design B · PR & Advertising - Research Path指定选修
- 媒体研究项目Media Research Project
专业方向：Public Relations and Advertising/Design B · PR & Advertising Cognate Core Courses核心课程24 学分
- 沟通策略Communication Strategies
- 理解当代媒体Understanding Contemporary Media
- 广告与创意Advertising and Creativity
- 广告理论与实践Advertising Theory and Practice
- 媒体关系Media Relations
- 组织沟通Organisational Communication
- 媒体写作Writing for Media
- 新闻与特写写作News and Feature Writing
- 从文本到演讲：找到你的声音From Text to Talk: Finding Your Voice
- 公共关系理论与实践Public Relations Theory and Practice
专业方向：Public Relations and Advertising/Design B · Studio Areas of Practice Prescribed Electives指定选修24 学分
- 混合工艺：新技术与传统技法Hybrid Crafting: New Technologies, Traditional Techniques
- 城市介入：人、场所与文化语境Urban Intervention: People, Places and Cultural Contexts
- 数字美学Digital Aesthetics
- 字体设计Typographic Design
- 可穿戴与生物传感交互Wearable and Bio-Sensing Interactions
- 商业环境中的参与式设计Participatory Design for Commercial Contexts
- 以人为中心的用户体验方法Human-Centred User Experience Methods
- 平面设计与社会Graphic Design and Society
- 体验设计：展览与延伸Designing the Experience: Exhibitions and Beyond
- 3D 可视化工作室3D Visualisation Studio
- 平面设计基础Graphic Design Foundations
- 有形界面与交互式显示Tangible Interfaces and Interactive Displays
- 用户界面平面设计Graphic Design for User Interfaces
- 日常转型：未来的家居Transforming the Everyday: Domestic Futures
- 交互设计基础Interaction Design Foundations
- 材料思维Material Thinking
申请材料
- 成绩单与在读/毕业证明
- 学校要求的补充材料